If you see none of your searched keywords are paying off, change the keywords and search again (go through “Additional Keyword to Consider”, for suggestions). CPC” to include this parameter in the search table. Select the one that says “Show Estimated Avg. Your Quality Score and local competition are among the top factors that will affect your final CPC.Ībove the search results table, you will notice a little box that says “Choose Columns to Display”. There are several factors that affect the final cost-per-click with a keyword. The average CPC in the Keyword Tool is a very careful estimate across all ad positions, geographical areas, etc. You can actually see what people are paying if you select the Average CPC (cost-per-click) column. Discover an Estimated Cost-per-Click with the AdWords Keyword Tool
Most keywords in AdWords have now been discovered, and the use of broad match makes it even harder to find undiscovered gold nuggets out there. Normally, low-competition keywords also mean that they’re probably not very lucrative keywords. So if you wanted to advertise, you’d probably only have to pay a few cents-per-click. This in return makes the price of that keyword increasingly higher.Īnd so, if the competition bar appears empty, it means that there aren’t a lot of advertisers (maybe none), battling over that keyword. This usually means that these various advertisers need to bid higher and higher in order to be shown in a high ad position. In other words, if there are scores of different advertisers all battling over that keyword, you’ll then see the green bar maxed out. The Competition tab shows you the amount of Google AdWords advertisers who are competing over that keyword. The Competition Tab in the AdWords Keyword Tool The great thing about it is that you can see whether the keywords selected have a high, medium or low level of competition. The AdWords Keyword Tool will give you thousands of ideas for new keywords. The AdWords Keyword Tool is especially important when you look for new keywords as data is coming in from Google directly.Įven though the data is not entirely reliable, you can be sure that there are no huge glitches in the information. Long-tail keywords result in more targeted traffic, and you’ll sometimes even achieve a lower cost-per-click than you would otherwise with more generic keywords. A common strategy is to ignore the really expensive keywords and go after the less competitive long-tail keywords. To get the most out of AdWords, in most cases, you want to target thousands of keywords. We can actually use the following tools: The Keyword Tool & the Opportunities tab to accomplish this! How to Determine Competition with the AdWords Keyword Tool Who would say that using the interface would make it easy to find your competition well, it’s very easy now.
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